Aura Haute Couture
Aura Haute Couture
Introduction
Aura Haute Couture is a luxury designer label celebrated for bespoke bridal collections and premium prêt-à-porter designer wear. Demanding an editorial-grade digital boutique that mirrors the opulence of their flagship boutiques while maximizing mobile conversions, Aura collaborated with Boffin Web Technology for their global eCommerce store.
The Challenges & The Solutions
Editorial Luxury Lookbook Experience
We designed an interactive "Shop The Look" lookbook where clients can directly click photoshoot hot spots to add styled garments to cart.
Smart Size & Body Fit Calculator
High returns on designer garments were resolved by implementing a custom interactive size calculator that matches height & weight measurements.
Automated Multi-Courier Shipping APIs
We integrated Shiprocket & Delhivery APIs with automated AWB label generation and real-time WhatsApp milestone tracking updates.
Sub-Second Adaptive Image Pipelines
High-resolution luxury editorial photos were compressed into Next-Gen WebP formats with CDN caching, achieving a 99/100 Google PageSpeed score.
Results & Key Deliverables
Online revenue surged by 220% within 45 days, sizing return rates dropped by 45%, and mobile catalog browsing achieved a fluid 60 FPS performance standard.
EDITORIAL LOOKBOOK
Shop the entire styled look directly from high-fashion studio photography pins.
SMART FIT CALCULATOR
Interactive body measurement algorithm reducing sizing returns by 45%.
GLOBAL COURIER SYNC
Automated label printing with real-time WhatsApp milestone tracking.
Results Achieved & Live Proof
Editorial Photoshoot Lookbook UI
Dynamic Variant & Swatch Selector
Automated Courier Tracking & WhatsApp Bot
Client's Review
"The website aesthetics match top international luxury fashion brands. Our conversion rate tripled in the very first month and size returns dropped by almost half!"